Amazon Expands Fresh Grocery Delivery Service to Non-Prime Members in Select Cities
Online retail giant Amazon is making its Fresh grocery delivery service available to non-Prime members in several U.S. cities. Until now, the service was exclusively reserved for Prime subscribers. The expansion allows residents in twelve cities, including Austin, Boston, Charlotte, Dallas, Denver, Nashville, Phoenix, Portland, Richmond, Sacramento, San Diego, and San Francisco, to conveniently order groceries online from Amazon Fresh.
Non-Prime members will have access to the service but will need to pay a small delivery fee based on their order value. For orders under $50, the delivery fee will be $13.95, while orders ranging from $50 to $100 will incur a fee of $10.95. Orders over $100 will have a reduced fee of $7.95.
Amazon plans to introduce this offering to customers across the nation by the end of the year. Furthermore, their vision includes incorporating products from Whole Foods and various other grocery stores into this unified e-commerce supermarket platform. This development aims to streamline the shopping experience, enabling customers to order items from Whole Foods, Amazon Fresh, and Amazon.com in a single order.
In addition to expanding its delivery service, Amazon is introducing new and improved Fresh stores in Chicago. These revamped stores offer an expanded product selection as well as in-store Krispy Kreme locations. This move showcases Amazon’s commitment to enhancing the customer experience both online and offline.
Earlier this year, the company implemented a new policy of charging delivery fees for Fresh grocery orders below $150. This change marked the end of the benefit Prime members enjoyed with free delivery on orders over $35. These alterations exemplify Amazon’s ongoing efforts to refine and optimize their services.
Amazon’s presence in the grocery market extends beyond its Fresh delivery service. The company also operates Fresh grocery stores and Go convenience stores throughout the United States, solidifying its position in the industry. Furthermore, Amazon acquired Whole Foods in 2017, further diversifying its offerings and cementing its status as a significant player in the grocery sector.
With the latest expansion of Amazon Fresh and its plans for further growth, the retail giant is poised to continue revolutionizing the way people shop for groceries, with an emphasis on convenience and accessibility.