Many people (wrongly) think that it’s enough to write a good, well-researched articles to make your website ranking. While quality content is essential to reach success with your website, you also need to be aware of the best SEO practices to outrank your competitors. Today we’re going to have a brief look at how to make your content SEO-friendly.
Bring Your Teams Together
Most companies usually have different teams or people who are in charge of content and SEO. This can be a first step towards a mistake. Make sure that your teams have integrated workflows and that they are working together for a common goal. Improve the communication between the teams and you may see amazing results sooner than you think.
Doing Good SEO Research
Of course, it’s essential to leave your team of writers creative freedom, but don’t leave everything in their hands. Ask the SEO team to do the right research and come up with the most popular or successful keyword in the field. Then use them as guidelines for your writers. In time, this will help your website become a valuable resource for anybody who’s looking up something in your field.
SEO doesn’t consist only in looking up keywords by yourself, but also in monitoring your competition. Check out what topics they are choosing, identify the pages that have most organic visits, plus the top linked pages. Next, try to create pages similar to those they have, because this means your audience is interested in these topics.
To sum it up, there are plenty of SEO strategies you can use if you want to learn how to make your content SEO-friendly. Remember to always use white-hat ones if you don’t want to risk to be penalized by Google, and constantly check out the new rules released by the tech giant.
Chris Mcfadden is the lead editor for Swerd Media. Chris has written for several online publications including the Huffington Post, Vanity Fair and Bleacher Report. Chris is based in Los Angeles and covers issues affecting California. When he’s not busy writing, Chris enjoys traveling and hiking.